SDG1: No Poverty​

SDG1: No Poverty​

Why it matters

SDG 1 focuses on eradicating poverty, providing equal access to economic resources and building the resilience of the poor. Based on current trends, 575 million people will still be living in extreme poverty in 2030 and only about one third of countries will meet the target to halve national poverty levels[1].

The industry’s contribution

Mobile is used by around two thirds of the world’s poorest 40% (equivalent to 2.1 billion people)[2], an increase of 560 million people since 2015. This serves as a platform for users to access government services, search for work and obtain information about products and services.

Mobile plays an integral role in reducing the financial exclusion gap in LMICs. There were 1.6 billion registered mobile money accounts by the end of 2022, which was almost four times the number of registered accounts (430 million) in 2015. Mobile can help people to lift themselves out of poverty by helping them to better manage their cash flow, handle risk and build working capital.

Mobile technology also contributes to SDG 1 by driving sustainable economic growth. As a general-purpose technology, mobile drives improvements in productivity and efficiency in other sectors and the wider economy. It enables both rural and non-rural firms – especially small and medium-sized enterprises – to reach more customers in non-local markets, which in turn allows them to expand and create new jobs for local communities.

SDG 1 mobile impact score

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Source: GSMA Intelligence

Maximising mobile’s impact by 2030

Deploying networks to the final 5% of the population still lacking mobile broadband coverage will be crucial to maximising mobile’s contribution to SDG 1. The remaining uncovered communities – which are predominantly rural, poor and sparsely populated – are the most challenging to reach in a financially sustainable manner. Regulators need to provide the best possible enabling environment by ensuring pro-investment and pro-innovation policies that reduce costs and uncertainty.

Because we understand that the ultimate underlying causes of poverty are inequalities and marginalisation, we are leveraging mobile technology to ensure digital and financial inclusion for sustainable development.

By being inclusive and an enabler we help the government, businesses and entrepreneurs to be efficient and productive so they can realise their maximum effect on the national digital transformation, job creation and bridging economic inequality.

Especially with telebirr, our mobile money platform, government services are made accessible at people's finger tips, digital financial services are made available on mobile devices and access to non-collateral micro loans are made possible for millions of people in a very short period of time."
Ms. Frehiwot Tamru, CEO, Ethio telecom
Dhobi Ghat, Mumbai

Case Studies

Case Study

JazzCash partners with Mastercard to strengthen Pakistan’s digital payment ecosystem


To truly transform the financial lives of underserved people, mobile money must become a central monetisation mechanism, universally available across a greater range of digital transactions. By making mobile money more central to the financial lives of these users, greater financial inclusion, economic empowerment and economic growth can be achieved.


Mobile money provider JazzCash provides a variety of services, including a complete mobile bank account for cash deposits, withdrawals, fund transfers and digital payments, as well as GSM services, including mobile top-ups and internet bundles. At the end of 2021, JazzCash formed a partnership with Mastercard to strengthen Pakistan’s digital payments ecosystem. The partnership means JazzCash users can apply for a physical or virtual Mastercard debit card and make payments to merchants accepting Mastercard QR payments. The new Mastercard debit card can be ordered by all JazzCash users through the mobile app, call centre or by dialling *786#.


These services can benefit both banked and unbanked users. For instance, microentrepreneurs who do not have a bank account can now use virtual cards to make purchases on global platforms such as Alibaba. Banked users can use their mobile money–enabled payment cards to potentially benefit from more favourable foreign exchange rates. Physical cards tied to a mobile money account enable account owners to pay both physical and online businesses, in addition to withdrawing cash from ATMs. In markets where accessing a bank account can be challenging for rural or low-income segments, such cards can drive financial inclusion by providing access to payment systems normally reserved for banked individuals[3].

At Jazz, our firm belief in digital technology being a key enabler of socioeconomic development forms the very foundation of our commitment to improving the lives and livelihoods of the people of Pakistan. Our sustainability initiatives – which include leveraging technology for health, education/upskilling, equality, employment, entrepreneurship and financial empowerment — are designed to lead the country to a prosperous, inclusive and empowered future."
Aamir Ibrahim, CEO, JazzCash