Mobile’s impact on the SDGs in the Middle East and North Africa

The number of mobile internet users in the Middle East and North Africa (MENA) reached 330 million at the end of 2022, equivalent to a penetration rate of 48%.

The increasing migration to mobile broadband services is supporting the mobile industry’s contribution to the SDGs. 4G now accounts for almost half of total mobile connections in the region. Meanwhile, the transition to 5G is gaining traction, led by the GCC member states. Improvements in network quality are paving the way for users to access a broader range of services. Mobile operators are active in providing new services in areas such as healthcare, education and fintech.

Mobile operators are also playing an increasingly prominent role in the rapidly expanding IoT ecosystem in MENA. IoT applications are often focused on smart city solutions, as governments aim to improve the quality of urban living and the environmental impact of cities. This is supporting the industry’s contribution to SDG 3: Good Health and Well-being, SDG 11: Sustainable Cities and Communities and SDG 13: Climate Action. Further, deployments in smart utilities are starting to build traction, driven by smart meter installations, which should boost mobile’s contribution to SDG 6: Clean Water and Sanitation and SDG 7: Affordable and Clean Energy in the run-up to 2030.

SDG mobile impact scores, MENA

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SDG Icons 1-17

Source: GSMA Intelligence

Key drivers of SDG mobile impact scores

Mobile broadband coverage and penetration, MENA

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Source: GSMA Intelligence

Mobile usage by activity, MENA

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Source: GSMA Intelligence

Data is sourced from the GSMA Intelligence Consumers in Focus Survey. The number of users is calculated by multiplying unique mobile subscribers by the percentage of survey respondents that performed a particular activity (e.g. reading the news) on a mobile phone. Unique subscriber data is sourced from GSMA Intelligence, combining data reported by mobile operators with the annual GSMA Intelligence Consumers in Focus Survey. The percentages show the proportion of mobile users engaging in a particular activity.

Case Studies

Case Study

Huawei and Unesco aim to improve access to digital education services in Africa

Challenge

The Covid-19 pandemic disrupted education systems globally, intensifying existing educational challenges and inequalities. For instance, the lack of access to connectivity and devices hindered the ability of at least one third of students to engage in remote learning.[17]

Solution

Huawei and Unesco are collaborating with the education ministries of Egypt, Ethiopia and Ghana, along with other stakeholders, to implement a three-year project (2020–2023) focused on developing technology-enabled open school systems.[18] This initiative aims to create resilient and accessible school systems, enabling comprehensive education in both normal situations and times of crisis.

Impact

By 2024, the aim is to develop more than 140 digital courses that benefit over 40 schools and over 14,000 students and teachers.

"
Quality education is one of the most important SDGs, with a far-reaching impact on all aspects of life and future development. Thankfully, digital technology is making a difference. Working with organizations like UNESCO, we're connecting schools, building digital skills, and making cloud more accessible to help bring quality education to more and more students around the world. But we still have a long way to go, and we have to work together to make education a truly equitable resource for everyone.
Ken Hu, Deputy Chairman, Rotating Chairman, Huawei
Case Study

Zain launches Women in Tech programme

Challenge

While globally there are more women attending and graduating university than men, women are less likely to major in science, technology, engineering and mathematics (STEM) subjects and only 28% of female students pursue careers in the ICT sector compared to 72% of male students.[25]

Solution

Following the successful launch and completion of a pilot programme in 2021, Zain Group launched the Women in Tech initiative. This programme connects girls studying STEM degrees with experienced mentors working at Zain. Through successful mentor-mentee pairings, the programme aims to cultivate a new generation of innovators, allowing them to enter the telecoms industry with confidence.

Impact

Based on the pilot programme, where Zain aimed to mentor five women per operating group, Zain recognised the overwhelming demand for mentorship opportunities. As a result, the Women in Tech initiative was expanded significantly, with a target of mentoring 100 women per operating group. In 2022, Zain KSA and Zain Jordan successfully reached 100 mentees each, while Zain Iraq and Zain Sudan have mentored 115 and 69 women, respectively.

"
To support the continued success of Zain’s ambitious ‘4Sight’ digital transformation and growth strategy, embracing change, driving gender diversity and investing in talented people is key to its success. As such, the ‘Women in Tech’ program was initiated to foster the development of girls and women in STEM to further bolster the inclusion pillar of our Corporate Sustainability strategy that aims to bridge the digital gap and enable future generations of females to enter the industry with the promise of becoming changemakers in the industry and beyond. Our research indicated the great disparity in our markets where females graduating from a STEM education are not entering the workforce in this field, and thus our motivation to initiate the ‘Women in Tech’ program that we will continue to foster going forward."
Bader Al Kharafi, Zain Vice-Chairman and Group CEO, Zain
Case Study

Turkcell launches Recycle into Education initiative

Challenge

Because of rapid technological advancements and the accompanying changes to customer behaviours, device lifecycles have shortened, resulting in greater production and waste. Therefore, there is a greater need than ever before to reduce resource use and to move to more sustainable business models.

Solution

As part of its Recycle into Education project, Turkcell retail outlets provide recycling boxes for unusable mobile phones, computers, tablets and accessories. These collected items are then sent for recycling in collaboration with the Turkish Informatics Industry Association. The proceeds generated from recycling are then donated to the Education Volunteers Foundation of Turkey to support the provision of high-quality education for children.

Impact

Since its inception in November 2019, Turkcell has contributed 29.4 metric tons of e-waste to this project, resulting in the education of 382 children through donated funds. Through e-waste recycling, Turkcell helps to conserve natural resources by reusing precious metals found in electronic products. By utilising the proceeds from recycling to enhance the quality of education, Turkcell further encourages recycling efforts.

"
I think the initial step before developing projects in order to to achieve the SDGs and create a positive impact, is to review every stage of our business and correct, if necessary, to make it more efficient and harmless. In fact, 'Recycle into Education' is a project developed to ensure that the devices used by our customers are disposed of in an environmental friendly way and that resources are used efficiently. As Turkcell, we implement many practices to use our own resources efficiently, with our belief in the circular economy. We have implemented the 'Recycle into Education' project to include our customers in this belief. Efforts to ensure responsible production and responsible consumption increase the value of our business."
Murat Erkan, CEO, Turkcell
Case Study

STC empowers NGOs through its technical enablement programme

Challenge

NGOs play a vital role in society by empowering vulnerable populations and contributing to positive change through their expertise, resources and advocacy efforts. They act as a crucial link between marginalised people, governments and other stakeholders. However, a lack of access to digital tools and resources limits NGOs’ ability to optimise their operations and cut cost while maximising their sustainable and social impact.

Solution

In July 2021, STC launched its technical enablement programme as part of its commitment to enriching lives, enhancing experiences and expanding digital opportunities. The primary objective of the programme is to empower NGOs by digitising their administrative, financial and operational workflows, which are typically costly endeavours. In total, STC’s technical enablement programme provides 11 main digital solutions to NGOs.

Impact

Since the programme's launch, it has successfully served 546 NGOs, delivering 1,487 solutions across 56 main cities in Saudi Arabia, with over 35,000 beneficiaries. It has helped to increase the operational efficiency of NGOs and enable them to implement digital solutions without incurring any financial cost. The technical enablement program exemplifies how technology can be harnessed to address global challenges and support the achievement of the SDGs.

"
stc Group recognises the responsibility we carry towards local and regional communities and the importance of incorporating sustainability and innovation in everything we do. Sustainability sits at the core of our operations. This has been evident in our commitment to the UN SDG Goals where we’ve identified nine SDGs that we see as priorities for our business due to their relevance to our community, geography and strategy. Our sustainability ambitions are aligned with global best practices, and we are dedicated to creating a positive and lasting impact on the environment, society and economy, while driving the Kingdom’s position as a digital hub in the MENA region.
Olayan Mohammed Alwetaid, CEO, STC